How much would you pay to read this blog?
Not much, I would reckon, particularly as it's been free for the last 18 months.
I ask because Rupert Murdoch has announced this morning that he is soon going to charge for access to his news websites, including the sites of The Sun, News of the World and the Times.
Would you pay for news on the net? I'd be surprised if you would when there are so many other sources of news online that you can get for free.
Murdoch's stance is that there is a cost to producing news and giving it away doesn't make economic sense. Web advertising isn't bringing in that much cash - not least because a huge percentage of the online spend goes to Google and other search engines - so the gap has to be plugged somehow.
He's not the only one to think this way - David Simon, former journalist and creator of the greatest TV series ever, The Wire, agrees - but he's certainly the highest profile media figure to make this stance. There's every possibility that other media groups will follow him and people are saying that the era of free news could come to an end.
It's never a great idea to bet against Murdoch, but the problem he'll have is that there is no copyright in news. You can copyright pictures and the way it is written, but you can't really stop people copying your stories if they re-write them.
If News International shut down access to their sites, people will in all likelihood go to their competitors. Even if every major news organisation joined his stance, there's nothing to stop small operators setting up their own news sites. Added to that, there's also the spectre of the BBC to take into account, which will always offer a pretty good news service for nowt.
Still, it's an interesting stance and it will be fun to see how things pan out over the next 18 months or so. My guess is that you can't put the genie back into the bottle, but if you want to send me ã1.50 for reading this blog, feel free.



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Added to that, there's also the spectre of the BBC to take into account, which will always offer a pretty good news service for nowt.
Maybe not, Graeme, if Murdoch and Co manage to persuade the next government that the BBC's online activity is essentially anti-competitive.
If so, it certainly wouldn't be the first time Murdoch had persuaded ministers to change the rules for his benefit - he wouldn't even have been allowed to buy The Times in 1981 had Mrs Thatcher not decided to wave the deal through without a reference to the Monopolies and Mergers Commission.
But would you consider using donation micropayments instead? Its an old idea, but given volume may catch on.